Categories
1950s

The New Lagoon

This is the second in a two-part series about the 1953 fire and the “New Lagoon” that rose from the ashes.

“We could see our entire business going down the drain that morning of the fire. But actually, it created a situation that forced us to remodel not only the burned out area but the entire midway.”

“After the fire our crews went on overtime and rebuilt much of Lagoon. We opened on schedule the following May with every board in place.”

Robert E. Freed, former Lagoon manager

Lagoon re-opened for a “pre-season pre-vue” in early May, a little less than six months after a huge section of the park burned down. In that short time, nearly all of the damaged rides and buildings had been repaired or replaced. Formal opening ceremonies were held later that month at the beginning of Memorial Day Weekend.

Ribbon-cutting ceremony for the rebuilt Roller Coaster on 28 May 1954. Photo: J. Willard Marriott Library Special Collections, University Of Utah

Dignitaries in attendance included Maurine Parker (Miss Utah), Governor J. Bracken Lee and mayors and city officials from around Davis County, Ogden and Salt Lake City. Cutting the ribbon at the new entrance was Joseph S. Clark who sold part of the land Lagoon sits on to Simon Bamberger in the 1890s and who was also at the first Lagoon opening.

1954 ADDITIONS & IMPROVEMENTS
Postcard showing the Midway as seen from the Ferris Wheel in 1954.

After a half million dollars in improvements and a temporary re-branding as New Lagoon, it was definitely a very different place compared to the previous season. But it wasn’t really the rides and attractions that were different – only the Octopus and Rock-O-Plane added any variety to the list of available activities.

What really transformed the Lagoon experience was the architecture. It was a manifestation of the Modernist movement that had been growing in Europe since World War I and picked up steam in the United States in the 1930s and ’40s.

A MODERN LAGOON

Sometimes compared to a swinging pendulum, a culture’s dominant trends in design, art and architecture have been known to go from one extreme to the other. To younger artists and architects in the 1920s, ’30s and ’40s, the Victorian look began to represent the old regime that was responsible for the wars that so many countries had just suffered through.

Modernism was a counter-movement that pared down the traditional, heavily-ornamented styles to their functional minimum, offering a fresh sense of renewal and hope for the future. As a counter-movement, the most effective Modernist environments often include, or are juxtaposed with, some element of the previous era to enhance the contrast between the two styles.

Whether intentional or not, this contrast was achieved at Lagoon with pre-existing features like the ornate hand-carved wooden horses and decorated panels of the Carousel, and the formal gardens forming the spine of the Midway which retained the classic Edwardian/Beaux Arts garden style.

Conceptual rendering of New Lagoon, published in Utah Preservation, Volume 4.

Thanks to visionary management, the Lagoon of the ’50s and ’60s was tied together by a single, unifying visual statement for the first time since its early days. But that vision actually began unfolding a few years before the fire, when a group of four brothers and their friend from Salt Lake began leasing the park after World War II.

NEW LAGOON’S BEGINNINGS

Ranch Kimball was an artist who had been implementing a contemporary style in Lagoon’s advertisements and park signage since the 1930s or earlier. He then went into business with his friends, the Freed brothers, to re-open, fix up and operate Lagoon after it had been closed during the war.

Robert Freed said of the early changes, “Ranch changed the color scheme from gray and drab to solid colors of all hues. That’s about all we did the first year and then we mapped out a long-range program.”

One of the bold and exciting color treatments Ranch gave the park was for the Carousel. The color choices may have seemed haphazard and unrelated, but there was a method to the madness. Using the mindset of a child, he chose colors for the animals like a toddler choosing random crayons to color in a coloring book. For example, the lion was repainted with turquoise fur and a purple mane. The Carousel was only thirty-something at the time, so the idea of preserving the original colors wasn’t as important as it would be today. The choice was clearly meant to invoke a sense of whimsy and playfulness – a new take on an old idea.

Thanks to a successful re-opening, the new management was able to revitalize existing features and add others for the 1947 season – all of which shared evidence of Streamline Moderne influences. There were new buildings around the swimming pool, a new haunted dark ride and older buildings were remodeled. Sleek, futuristic rockets replaced the old-fashioned planes that swung over Lagoon Lake and a new miniature train, appropriately named the Streamliner, began the tradition of train rides around lake.

Illustrations from a May 1947 Lagoon ad.

Another 1947 improvement was the auto gate (shown in the ad above). Before automobiles became the preferred conveyance to Lagoon, the Bamberger Railroad would drop guests off at the original entrance on the east side of the park. Over time, more and more vehicular parking space was added to the west side of the park near the new US Highway 91 (now Interstate 15) that rolled by on its way from California to Canada.

But even with all of the changes in 1947, there was still the west half of the Midway that didn’t quite match the bold Modern style, particularly the large Dancing Pavilion and original Fun House, which were the largest buildings at Lagoon at the time.

Fun House & Dancing Pavilion in 1906. Photo: Utah State Historical Society

Whether or not there were ever plans to remodel or remove those buildings is unknown, but the fire of 1953 provided a blank slate for Modern influences when rebuilding the west half of the Midway, much like the war-torn cities of Europe.

THE NEW MIDWAY

There are many signs that the overall design of New Lagoon was considered thoroughly. The smaller buildings along the Midway shared stylistic elements with the new facades added on the east side in 1947 – rounded corners and wide, flat overhangs. The Roller Coaster and Patio Gardens shared a different set of architectural features, like two bookends standing at each end of the Midway.

Aerial view of Lagoon in 1954. Photo courtesy of Deseret News

Both originally had open-air portions (Patio Gardens was later walled in) and exposed rib frames and trusses with a circle attached to the center of crossing members. They also both have arching, semi-cylindrical roofs, not unlike the prefabricated steel structures used in World War II for their quick construction time and durability – things that Lagoon would’ve found beneficial as they rushed to rebuild after the fire.

Modernist architects saw buildings as a kind of machinery that and designed them around their basic functions. The best instance of this approach at Lagoon was probably the new Roller Coaster station. Or at least it was the most obvious, due to its literal mechanical attributes.

The previous station hid much of the ride behind a decorative facade. The new station didn’t have walls and the trains would emerge from the front, in full view of everyone on the Midway. The new design quickly communicated that the ride, the loading and unloading and the whole process, was running efficiently. Along with those simple touches, even visual cues like the smooth, rounded roofline and the flowing shapes of the canopy in front, could help “sell” a ride at a time when guests paid for each ride individually and tickets had to be budgeted wisely.

A ribbon-cutting for the new Roller Coaster station & trains in May 1954. Photo: Special Collections, J. Willard Marriott Library, University of Utah

In the overall design, even spaces between the buildings were given attention. Curving concrete brick walls were added in at least three places. One followed the east curve of the Roller Coaster track and swept behind the neighboring Tilt-A-Whirl. The other two were on each side of the Patio Gardens. The one on the south later became the back wall of the Guest Services building.

Curving walls along the Midway in 1954. Photo courtesy of Deseret News

The Patio Gardens was the replacement for the old, turn-of-the-century Dancing Pavilion that was reduced to rubble the previous fall. The new venue had a ticket office out front and better acoustics inside. The stage was in the middle of the north side with a large dance floor in the middle and tables for socializing and sipping ice cold drinks. The south end opened up to a large patio which served as an outdoor, starlit extension during dances and concerts. The patio was walled off on every side, but by the 1970s it was opened up and a staircase was built up to it on the south side, which now leads up to Dracula’s Castle.

Postcard showing the Patio Gardens at night.

The experience of arriving at the park was also a big consideration in the new design. The 1947 auto gate was on a former east-west section of a public road called Lagoon Drive. It may have escaped the fire undamaged, but it was replaced after that by a new auto gate to the south.

Fire rages behind the auto gate which was just added a few years before in 1947. Photo: J. Willard Marriott Library Special Collections, University Of Utah

The 1954 auto gate was closer to the freeway and placed at a dramatic point so that arriving cars would be directed right at the west end of the Roller Coaster and its giant, electrically-lit sign and the mountainous backdrop.

1958 photo showing the auto gate added in 1954. Photo: J. Willard Marriott Special Collections, University Of Utah

After leaving their cars, guests entered through the middle of the what had been the site of the old Dancing Pavilion with all-new buildings on each side. At the corner where the entrance met the Midway, there was a new L-shaped building on the north housing games and a hamburger stand. To the south was the new Octopus ride and a long building that housed the Spook House, Shooting Gallery and the Prize Center. Beyond that was a new Tilt-A-Whirl, the Roller Coaster and Rock-O-Plane. In the 1960s, the Tilt-A-Whirl was moved to the north end and a second Skee-Ball location was added on to the building.

At first, the management considered not rebuilding the old Fun House that burned down in the fire, but quickly changed their minds. However, features and equipment that were popular in the old Fun House were hard to come by, so it didn’t open until later. When construction began, the Octopus was moved from its corner location and the Fun House was completed there in 1957.

The back corner of the newly completed Fun House in May 1957. Photo: J. Willard Marriott Library Special Collections, University Of Utah

The new Fun House was finally completed in 1957. The Patio Gardens grew to be one of the premier concert venues in the area with a variety of acts that grew throughout the 1950s and ’60s. New rides were consistently introduced and the park began expanding northward in 1965.

Introduction for a 1956 radio broadcast of a Woody Herman concert from “New Lagoon”.

The “New Lagoon” nickname was used for a few years and eventually dropped. Perhaps because Lagoon had firmly re-established itself and new attractions could be expected nearly every year.

Lagoon surpassed the popularity of Saltair, its chief rival for many decades. Saltair had similar beginnings to Lagoon as a 19th century lakeside resort, but had more than one major fire over the years and often suffered from fluctuating water levels before finally closing in 1958.

View of the Midway lights from the top of the Ferris Wheel, ca. 1957-64. Photo: Paige Crandall

As for the Streamline Moderne style of New Lagoon, eventually the pendulum swung back the other way. The general feeling seems to have been that Modern buildings were becoming too common or too bland, and it’s possible more people were using the simple style as an excuse to build cheaply. It was also a time of crisis and unrest across the country and trends began feeding into more nostalgic tastes in the late ’60s and early ’70s .

Examples at Lagoon of the renewed desire to connect with the past include Opera House Square (1968) and the addition of Pioneer Village (1976). In the early ’80s, many of the Modern buildings were covered up by new Victorian-style facades, a change that may have had something to do with increasing recognition of the park’s roots as it approached its 100th anniversary.

With so many changes to the park each year, Lagoon has become a kind of visual encyclopedia of styles and trends. A lot can be learned about the history of the park and culture in general by taking a closer look.

Many of the Modern elements are still intact and could be restored fairly easily. Maybe someday there will be enough interest to bring back the style that was based on hope for a brighter future. Maybe our increasingly defeatist society could be inspired by looking back to a time when we were looking forward.

One tiny hint of awareness for Lagoon’s Modern past showed up in a recent addition to the Roller Coaster. When the entrance was moved and a new locker area was added to the Roller Coaster in 2018, its roof mirrored the grand piano-shaped canopy of the 1954 station.

At the very least, remnants of that optimistic time period can still serve as a reminder of the fire and the defining moment it was for the Freeds and Ranch Kimball as they looked at the ashes and charred debris without letting it stop them from moving forward and giving birth to the world-renown Lagoon we know today.

The Lagoon History Project is a non-profit resource for info about Lagoon Amusement Park, unaffiliated with Lagoon Corporation. Thanks to your donations and other support, this resource is made available for free, without all the intrusive ads, pop-ups and cookies found on so many other websites.

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GALLERY
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SOURCES

Lagoon ad. Deseret News, 22 May 1947.

Jones, Vard. Lagoon Will Rebuild Fire-Razed Midway. Deseret News, 16 Nov 1953.

Lagoon to Open for Week-End Business May 1. Deseret News, 11 Mar 1954.

New Lagoon Has Formal Opening For 1954 Season. Deseret News, 29 May 1954.

Blodgett, Gary R. Lagoon Chief Cites Improvements, Predicts ‘Most Promising Season’. Deseret News, 6 Apr 1963.

The Salt Lake Tribune, 8 Dec 1963.

Hess, Margaret Steed. My Farmington: A History Of Farmington, Utah: 1847-1976. Helen Mar Miller Camp. Farmington, Utah, 1976.

Freed Chavre, Jo Ann. The Bob Book: A Collective Memory of Robert E. Freed. Salt Lake City, Utah, 1999.

National Register of Historic Places, Lagoon Roller Coaster, Farmington, Davis County, Utah, National Register #12000885. National Park Service, 24 Oct 2012.

Hernández-Navarro, Hänsel. Art Deco + Art Moderne (Streamline Moderne): 1920 -1945. Circa, 8 Jan 2016.

Wallin, Brian. The Quonset Hut: A Rhode Island Original That Went to war – Worldwide. VarnumContinentals.org, 10 Apr 2016.

Lagoon: Rock And Rollercoasters. KUED, Jun 2016.

Rohde, Joe. Instagram post. Instagram.com, 5 Dec 2021.

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